Activision has worked closely with developer Fun Labs and Rapala, the world's largest manufacturer of fishing lures and the number one fishing brand in the world, to create an angling title that appeals to fishermen and gamers of all abilities. Rapala Fishing Frenzy represents an evolution of the perennially best-selling Rapala franchise by offering precision-crafted controls specifically for the PS3 and visually stunning outdoor environments. This is the first fishing game for the PS3 and takes full advantage of its controller's motion-sensing controls. Serious gamers, virtual anglers and folks simply looking for something different in their PS3 experience will surely find themselves 'hooked' on a fishing game for the first time on Sony's console.